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DESIGN · BRAND IDENTITY

White Whale Global Trading

A visual identity and concept applications for a general trading company, built around a logo designed by Waleed Adel Ahmed. Globe meridians and flowing whale curves inform the supporting graphic pattern.

01

Stationery & Stamp

Letterhead, envelopes, business cards, presentation folder and a single-color stamp.

Stationery & Stamp
02

Headquarters & Street Signage

Raised reception branding and an exterior sign for a commercial headquarters.

Headquarters & Street Signage
03

Shipping & Distribution

Concept shipping cartons, branded packing tape and a delivery-van identity application.

Shipping & Distribution

Proposed Identity Palette

Navy#003b52
Sky Blue#80cff2
Pale Blue#c4e8f8
Orange#f39800
White#ffffff

Original Logo

White Whale original logo board

Concept mockups presenting the visual identity, rather than photographs of completed installations or production-ready artwork.