DESIGN · BRAND IDENTITY
White Whale Global Trading
A visual identity and concept applications for a general trading company, built around a logo designed by Waleed Adel Ahmed. Globe meridians and flowing whale curves inform the supporting graphic pattern.
Stationery & Stamp
Letterhead, envelopes, business cards, presentation folder and a single-color stamp.

Headquarters & Street Signage
Raised reception branding and an exterior sign for a commercial headquarters.

Shipping & Distribution
Concept shipping cartons, branded packing tape and a delivery-van identity application.

Proposed Identity Palette
Navy
#003b52Sky Blue
#80cff2Pale Blue
#c4e8f8Orange
#f39800White
#ffffffOriginal Logo

Concept mockups presenting the visual identity, rather than photographs of completed installations or production-ready artwork.



