DESIGN · BRAND IDENTITY

Coldblue

A visual identity and concept applications for a refrigerated transport company serving chocolate, flowers and other temperature-sensitive goods. Built around a logo designed by Waleed Adel Ahmed, with connected route lines and rounded corners inspired by its truck silhouette.

01

Stationery & Stamp

Letterhead, envelopes, business cards, presentation folder and a single-color stamp.

02

Headquarters & Street Signage

Raised reception branding and an exterior sign for a commercial headquarters.

03

Refrigerated Transport & Operations

A refrigerated delivery vehicle, insulated transport containers and handling labels, with chocolates and flowers illustrating the cargo.

Original Logo

Concept mockups presenting the visual identity, rather than photographs of completed installations or production-ready artwork.